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Fresh style element -Kal new product

2019-05-16

Small fresh is one of the latest variants of female “wenqing” (young people who love culture and arts) and female Petty capital in our country .

In China, the preference for fresh, beautiful literary works, the way of life is deeply affected by the fresh style of a group of young people, also known as small freshness. Small freshness becomes a cultural phenomenon,  which is related to the latter generation.

Small freshness is essentially a bit like what we mean by "quiet", becauseThe word quiet is not special enough, accurate, only with small freshness instead. Like unique, distinctive.

" Small freshness" is a subculture phenomenon, with natural simplicity, elegant and vulgar as the aesthetic standard, by many young people's pursuit.

Kal has put this small fresh elements into our product-the rubber desk mat, to open up the young lady's market. As long as you have a desk top, you need a good look desk mat, whether or not there is a computer!


Fresh style !

" Fresh style" originally refers to a fresh and beautiful, casual creative style of the music type, that is Indie Pop ,meaning independent epidemic, this music originated from 1980s of the United Kingdom, with Beautiful melody refreshing as a feature.

After gradually spread to literature, film, photography and other cultural and artistic fields. Preference for fresh, beautiful literary works, the way of life is deeply affected by the fresh style of a group of young people, also known as "small fresh."

Whether as an ideal way of life, or personal vision of the beautiful artistic conception, small freshness are adhering to the elegant, natural, simple, detached, quiet characteristics and exist. Small freshness, seems to have gradually become synonymous with youth and vitality.



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