Brazil Esports Boom: Gaming Mouse Pad Demand Surges as Market Grows at 12.27% CAGR

The Brazilian esports industry is experiencing an unprecedented growth spurt, emerging as a key player in the global gaming landscape. Driven by rising internet penetration, a passionate young gamer base, and supportive policy shifts, this South American giant’s esports market is not only expanding rapidly but also fueling a surge in demand for professional gaming peripherals—with gaming mouse pads emerging as a core growth segment. For esports enthusiasts, professional players, and industry stakeholders, Brazil’s rising demand presents a lucrative opportunity, and KAL (葵力) is at the forefront of meeting this market’s unique needs.

Brazil Esports Market: From Emerging Force to Global Growth Engine

Brazil’s esports market has transitioned from a regional contender to a global growth driver, with data painting a striking picture of expansion. According to Statista’s 2024 South America Esports Report, the market reached a valuation of $68.2 million USD in 2024, and it is projected to skyrocket to $231.5 million USD by 2035—boasting a compound annual growth rate (CAGR) of 12.27% from 2025 to 2035. This growth is underpinned by two key pillars: a massive and engaged gamer base, and a supportive ecosystem of tournaments, policies, and investments.

Brazil’s gaming user penetration has exceeded 52%, with core esports enthusiasts (playing 10+ hours weekly) growing at 32% year-over-year. The country’s 214 million population includes over 48 million active esports viewers, with 62% of core gamers aged 18-35—creating a vibrant market for both entry-level and high-end gaming gear. Professional esports participation is equally impressive: Brazilian players have earned a total of $74.3 million USD in prize money across 4,820 tournaments (Esports Earnings, 2024), with titles like Rainbow Six Siege and Counter-Strike: Global Offensive (CS:GO) leading the earnings. Icons like Gabriel “FalleN” Toledo, a CS:GO pro with over $1.32 million in career earnings, have further elevated the country’s esports profile, inspiring a new generation of players to invest in professional-grade equipment.

The ecosystem supporting this growth is equally robust. Brazil has become a hub for major international esports events, including the 2026 Intel Extreme Masters (IEM) Rio de Janeiro and the 2025 South America League (SAL) Finals in São Paulo—where six top teams competed for a $520,000 BRL (≈$105,000 USD) prize pool and a direct spot at the 2026 Six Invitational. Government policies have also played a critical role: in 2025, Brazil’s Ministry of Tourism and Sports formally classified esports as a “cultural industry,” expanding legal esports betting to include major titles and unlocking $12 million USD in annual funding for grassroots tournaments. Combined with improved 5G coverage (reaching 78% of urban areas by 2024) and affordable gaming hardware, these factors have created a perfect storm for esports growth—and for the peripherals that power it.

Esports Boom Drives Gaming Mouse Pad Demand: A Must-Have Peripheral

As Brazil’s esports scene matures, the demand for high-performance gaming peripherals has surged—and gaming mouse pads have emerged as a critical component. Unlike generic office accessories, professional gaming mouse pads are designed to enhance precision, reduce friction, and withstand hours of intense gameplay—needs that are amplified by Brazil’s competitive gaming culture.

Several trends are fueling this demand:

• Professionalization of Amateur Gaming: With over 6,100 active registered esports players and 1,200+ grassroots tournaments annually, Brazilian gamers are increasingly investing in gear that bridges the gap between casual and pro play. A 2024 survey by Brazilian gaming platform Gamers Club found that 73% of competitive players prioritize mouse pads as their “first upgrade” after a gaming mouse, citing it as a cost-effective performance booster.

• Growth of LAN Tournaments: Brazil’s in-person esports scene is thriving—2024 saw a 45% increase in LAN events compared to 2023, with events like the Rio Gaming Festival drawing 15,000+ attendees. LAN players favor large-format (≥900×400mm) mouse pads with non-slip bases to accommodate aggressive playstyles, driving a 58% year-over-year growth in premium pad sales.

• Expansion of Peripherals Market: Brazil’s gaming peripherals sector is projected to grow at 9.1% CAGR through 2030, reaching $89 million USD. This broader trend extends to mouse pads: major retailers like Pichau and Kabum! report that gaming mouse pad stock turns over 3x faster than office pads, with 68% of sales coming from specialized esports models.

• Climate-Adapted Needs: Brazil’s tropical climate (average humidity 65-80% in coastal areas) drives demand for moisture-wicking, anti-sweat surfaces—an often-overlooked feature that directly impacts gameplay consistency.

KAL: Empowering Brazil’s Esports Growth with Tailored Solutions

As Brazil’s gaming mouse pad demand surges, KAL (葵力) stands ready to meet the market’s unique needs—combining 20 years of manufacturing expertise with local insights to deliver products that perform in Brazil’s dynamic esports ecosystem.

KAL’s gaming mouse pads address the specific requirements of Brazilian gamers and B2B partners:

• Precision for Competitive Play: Engineered with high-density micro-weave fabric (320gsm) and optimized friction coefficients (0.38 static/0.22 kinetic), KAL’s pads ensure consistent cursor control—critical for FPS/MOBA titles where 0.1mm positioning errors decide outcomes. This performance has made KAL a trusted choice for Brazilian amateur teams like FURIA Academy.

• Climate-Resilient Durability: Featuring moisture-wicking surfaces and anti-mold rubber bases, KAL’s pads maintain performance in Brazil’s humid conditions. Reinforced lockstitch edges prevent fraying, even after 10,000+ hours of use—ideal for frequent LAN travel.

• Localized Supply Chain: KAL has established regional warehousing in São Paulo, enabling 3-5 day delivery across Brazil and reducing import logistics costs by 22% for B2B partners. Minimum order quantities (MOQs) start at 500 units, with custom branding options for tournament sponsors.

• Compliance & Certification: All KAL products meet Brazil’s ANATEL standards and are RoHS/REACH compliant, ensuring smooth customs clearance and market access for distributors.

Future Outlook: Brazil’s Esports Market & Mouse Pad Demand

Brazil’s esports growth shows no signs of slowing. With the 2026 IEM Rio set to draw 200,000+ online viewers and $3 million USD in sponsorships, plus the government’s plan to host the 2027 South American Esports Championships, demand for professional mouse pads will accelerate. Industry analysts predict that by 2028, gaming mouse pads will account for 18% of Brazil’s gaming peripherals market—up from 11% in 2024.

KAL is proud to be part of Brazil’s esports journey, delivering products that empower gamers to compete at their best while supporting partners in capitalizing on this boom. As the market evolves, we remain committed to innovating—including upcoming launches of RGB-enabled and eco-friendly (rPET) mouse pad lines tailored for Brazilian consumers.